Microsoft launches program to accelerate growth of agritech startups in India

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Technology giant Microsoft on Wednesday announced the launch of a program for agritech startups in India that are committed to driving transformation in agriculture.

The Microsoft for Agritech Startups program is designed to help startups build industry-specific solutions, scale and grow with access to deep technology, business and marketing resources, the company said in a statement.

Agritech startups in India are transforming agriculture by developing innovative digital solutions to maximize productivity, improve market linkages, increase supply chain efficiency and provide greater access to inputs for agri-businesses. In its efforts to bolster the country’s startup ecosystem, this program offers the best-in-class tech and business enablement resources to help agritech startups innovate and scale fast.

Startups will also get access to Azure FarmBeats, which enables aggregation of agriculture datasets across providers and generation of actionable insights by building artificial intelligence (AI) or machine learning (ML) models based on fused datasets.

“Sustainable agricultural technology can transform the global food landscape. Agritech startup innovations are addressing some of our key challenges connected to agriculture and food production. The Microsoft for Agritech Startups program is among the early steps in our journey towards empowering these startups in India and transforming global agricultural practices,” said Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India.

Spread across three tiers, the program offers a range of benefits, including tech enablement and business resources. Qualified seed to Series C startups can boost their businesses with Azure benefits (including free credits), unlimited technical support and help with Azure Marketplace onboarding.

Startups with enterprise-ready solutions can scale quickly with joint go-to-market strategies, technical support and new sales opportunities with Microsoft’s partner ecosystem, while startups that are looking to create digital agriculture solutions have the opportunity to co-build customized solutions with Azure FarmBeats without investing in deep data engineering resources.

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